About Us

IF Boutique: A cutting edge of fashion and style


IF Boutique is a concept boutique that opened in Dubai in 2006 to be part of the vision, dream and development of the Emirate. It blends fashion, architecture and art as a way of life for its clients.


With the same originality as the exclusive collections it carries, IF Boutique Dubai owner Maya Shehadeh chose a villa in the heart of Jumeirah to showcase some of the world’s most renowned and avant-garde designers.

Having grown up in the fashion industry and worked in retail for over 30 years, Maya Shehadeh carried the fashion flame to Dubai in particular and the Gulf in general.


IF Boutique is situated on Al Manara Street in Jumeirah. When IF Boutique opened in 2006, it was a novelty to set up shop in a villa. It brings to Dubai the latest collections from renowned designers on an exclusive basis.


IF Boutique has introduced famous designers to the Middle East and the Gulf. It carries Comme des Garçons, Junya Watanabe, Noir by Kei Ninomiya, Daniela Gregis, Damir Doma, Martin Margiela, Uma Wang, Ivan Grundahl, Johnny Farah, Simone Rocha, Nocturne, TooGood, Replika, Pero, Sonia Pinto, Robert Woods, Pierre Antonio Gaspari, Jean-Michel Cazabat, Yesey, ChrisP by Nick Lefakis, Olivier Theyskens, Daniele Basta, Yvonne S, Petrucha, Monies, Labo.Art — to name but a few of more than 30 exclusive brands.


IF Boutique’s selection of classic, elegant, sophisticated and pioneering designs, as well as a large range of accessories, have garnered a strong following among ladies of all nationalities — from Australia, the U.S., UK, Sweden, France, Belgium, Ireland, Iran, India, Kazakhstan, Russia, Malaysia, Lebanon, Saudi Arabia, Bahrain, Kuwait and Qatar not to forget the United Arab Emirates — some of whom travel exclusively to Dubai for our collections.

The selection of pieces — personally curated by owner Maya Shehadeh — perfectly mirror the aesthetic of the store itself — industrial, stark, clean yet polished.


IF Boutique’s cutting edge of fashion and style is joined by a unique in-store experience for our customers who enjoy trying out and adapting our eclectic styles. We aim to offer unique pieces, rich fabrics, expert craftsmanship and individuality. Our well-trained staff assists in putting together stylish and avant-garde outfits to our very demanding clientele.


IF Boutique offers the most unexpected edits of fashion and accessories and Maya Shehadeh has a history of being the first to introduce designers to the UAE and the Gulf.